About ChanYond

Our Story

ChanYond was founded in Shenzhen. Our founder holds a Master's degree in Intellectual Property Law from China University of Political Science and Law, has passed the National Legal Professional Qualification examination, and has spent 15 years working in intellectual property.

The reason we started ChanYond was simple: too many cross-border e-commerce sellers had been burned on brand protection — not because they didn't want to register their trademarks, but because they couldn't find an agency that truly understood cross-border commerce.

Traditional law firms understand the law but not Amazon's rules. E-commerce service providers understand the platforms but not the legal risks. What ChanYond set out to do was connect the two.

Over the years, we've served 2000+ corporate clients, including several publicly listed companies and a large number of small and mid-sized cross-border sellers. More than 70% of our new clients come from referrals by existing ones.

ChanYond Founder

Master's in IP Law, China University of Political Science and Law
Holder of the National Legal Professional Qualification
15 years of experience in intellectual property
Member, China Trademark Association

"I treat every case as if it were my own. Trademark registration isn't just filling out forms and filing — behind it lies the judgment of legal risk, the choice of strategy, and the preparation of evidence."

Our Journey

A focused specialist, one step at a time

2016

ChanYond founded

Rooted in Shenzhen, focused on cross-border e-commerce IP services

2017

CNIPA registration obtained

Qualified as a trademark agency registered with the CNIPA Trademark Office

2018

Joined China Trademark Association

Became a member of the China Trademark Association

2020

1000+ clients served

Covering electronics, home goods, outdoor and many other cross-border categories

2022

2000+ clients served

Working with 100+ overseas law firms across 20+ countries

2025

95%+ US trademark approval rate

A leading USPTO approval rate sustained across 2023–2025

Team & Network

Specialized roles, global collaboration

Shenzhen Core Team

Trademark agents, IP consultants, and client-service specialists

Global Attorney Network

Partnering with 100+ overseas law firms across 20+ countries

Division-of-Labor Model

Our China team owns strategy and legal risk control; local overseas attorneys handle on-the-ground execution

Credentials & Honors

CNIPA Trademark Office Registered Agency

Member Unit, China Trademark Association

50,000+ Trademark Filings Handled

Professional Qualifications & Industry Certifications

CNIPA Trademark Agency Registration

Officially registered with the CNIPA Trademark Office, with full legal standing as a trademark agency. Registration details can be verified on the Trademark Office's official website.

China Trademark Association Member

A full member unit of the China Trademark Association, participating in industry exchange and standards development.

National Legal Professional Qualification

Our founder passed the National Unified Legal Professional Qualification examination (formerly the National Judicial Examination) and is qualified to practice in the legal profession.

China University of Political Science and Law Background

Our founder graduated in Intellectual Property Law from China University of Political Science and Law — a formal legal education that balances academic grounding with practical expertise.

All of the above credentials can be verified through official channels. Trademark agency registration lookup: the CNIPA Trademark Office official website.

A brand name that carries the founder's original intent

People often ask: what does "Qianyuan" (乾远) mean?

乾 (Qián)

Drawn from the first hexagram of the I Ching, it represents heaven, creation, and strength. For us, it means professionalism and accountability.

远 (Yuǎn)

It means the long term, the future. A trademark takes 8–12 months to register, a patent longer, and a brand needs even more time to mature. We walk the long road with our clients — not a sprint.

We don't see intellectual property as a "cost" — it's a brand's most valuable long-term investment. That's why we don't compete on price, make false promises, or chase one-off deals. We want to help every seller lay a solid foundation before problems arise.

Read the full brand story →

OUR OFFICE

Our Office

Longhua, Shenzhen · A dedicated intellectual property team