You sell to the world.
We protect your brand.
We're a Shenzhen-based IP firm built entirely around cross-border sellers. Our founder earned his Master's in IP Law at China University of Political Science and Law and is a licensed attorney. For 15 years, we've done exactly one thing: make sure your brand stays yours.
Amazon Brand Registry & DTC Brands
Trusted by 2,000+ cross-border sellers
ChanYond — IP Protection Built for E-Commerce Sellers
ChanYond (Shenzhen) Intellectual Property Management Co., Ltd. is a boutique IP firm that focuses exclusively on cross-border e-commerce. Founded in 2016. Headquartered in Longhua, Shenzhen. We're registered with the China National Intellectual Property Administration (CNIPA) and are a member of the China Trademark Association.
- Who We Are
- Founded by a CUPL-trained IP attorney with 15+ years in the field. Licensed to practice law in China. Deeply specialized — this is all we do.
- Track Record
- 95%+ USPTO approval rate, measured across 2,000+ filings from January 2023 through December 2025. We don't guess — we search thoroughly before you spend a dime.
- Who We Serve
- 2,000+ e-commerce brands — from solo sellers to publicly traded companies. 70% of new clients come from referrals. That says more than any ad ever could.
- Trademark Filing
- US, EU, UK, Japan, and 20+ other countries. Madrid System filings. Every application starts with a free pre-filing search and risk assessment.
- Full-Spectrum IP
- Office Action responses. Oppositions and cancellations. Design patents. Amazon Brand Registry setup. If it touches your brand rights, we handle it.
- Our Promise
- Free pre-filing search. Filing within 48 hours. Real-time status updates. Renewal reminders before deadlines. Every certificate verifiable on the official registry.
"I've spent 15 years doing one thing: protecting brands. I've watched too many sellers lose their listings overnight — months of work, gone in an email — all because they didn't register their trademark in time.
Getting this right isn't expensive. Getting it wrong is."
Results, Not Promises
Trademark Protection for Every Market You Sell In
From one trademark to a global brand-defense strategy — we cover every marketplace that matters
Selling Without a Trademark Is a Liability
Three ways your business is at risk — right now
Brand Squatting — Someone Registers Your Name First
Your listing moves 500 units a day. Then you wake up to a takedown notice — someone else filed your brand name as their trademark, and now they're coming after you. Over 500,000 Chinese seller listings get taken down this way every year. A trademark filed early is the cheapest insurance you'll ever buy.
No Trademark = No Brand Registry
No A+ Content. No Brand Store. No Brand Analytics. No Vine. Your competitors have all of it — and brand-registered sellers convert 28% better, on average. You're leaving money on the table with every sale you don't make.
Hijackers Drain Your Revenue — and You Can't Stop Them
Piggybackers hop onto your listing, siphon your traffic, and undercut your price. With a registered trademark and Brand Registry, you report them and they're gone in under 24 hours. Without it? You just watch it happen.
Why 2,000+ Sellers Work With Us
Thorough Pre-Filing Search
We search first — you decide second. This isn't a quick database check. We evaluate registrability from a legal standpoint: phonetic similarity, meaning, commercial impression. If your mark is risky, we tell you straight up and suggest alternatives.
Real Legal Credentials
Our founder holds a CUPL Master's in IP Law and is a licensed attorney. When you get an Office Action — and you probably will — you want someone who knows how to craft a legal argument, not a form-filler.
Global Law Firm Network
We work directly with the USPTO, EUIPO, UKIPO, JPO, and WIPO, plus a network of 100+ local counsel worldwide. Your application gets handled by people who know their jurisdiction inside and out.
E-Commerce, and Nothing Else
90% of our clients sell on Amazon and other marketplaces. We know exactly what type of mark Amazon Brand Registry requires, which trademark TikTok Shop demands, and how marketplace vs. DTC strategies differ. No distractions. This is what we do.
Every Major E-Commerce Market
Direct relationships with the IP offices that matter most to sellers
Five Commitments to Every Client
Free Pre-Filing Search
We do the research before you pay a cent. If your mark is high-risk, we'll tell you — and suggest a better path.
48-Hour Filing
Your application goes out within two business days. We keep you updated at every milestone — no chasing required.
Full Transparency
Track your application in real time. You'll always know exactly where things stand — no black box, no radio silence.
Renewal Alerts & Monitoring
Six-month advance notice before renewal deadlines. Ongoing watch for potential infringement against your marks.
Officially Verifiable
Every registration can be confirmed directly on the official database — USPTO, EUIPO, WIPO, wherever you filed.
Our Office
Where your brand protection happens
IP Guides & Insights
Practical knowledge for cross-border sellers
China Trademark Registration: The Complete Walkthrough
Everything you need to know — from clearance search to registration certificate. Step by step, no fluff.
Madrid System Traps & the Nice 13th Edition
WIPO training distilled into actionable takeaways. What to watch for, and how the latest Nice Classification changes affect your filing.
Vietnam Trademark Update 2026
Faster examination, stronger enforcement — what the new regulations mean for brands selling into Southeast Asia.
APEC 2026: Asia-Pacific IP Takes Shape
How the latest APEC framework is reshaping cross-border trademark registration and enforcement across the region.
Meta-Manus: An IP Compliance Case Study
Domestic R&D meets cross-border M&A — what the Meta-Manus deal teaches us about getting IP compliance right.
TRO Schedule A: Fighting Back When You Don't Know Your Accuser
Your account is frozen. You weren't even told who filed the complaint. Here's how to investigate and respond.
Questions Sellers Ask Us
Straight answers on trademark registration for cross-border sellers
Is the 95%+ approval rate real?
Absolutely. That number is calculated from actual USPTO data — grants divided by total filings, across 2,000+ applications, from January 2023 through December 2025. Here's how we sustain it: we do a rigorous pre-filing search before you commit, and if a mark looks risky, we tell you. We'd rather adjust the approach than push a weak application and hope for the best.
Why ChanYond instead of a cheaper online service?
Because trademark registration is a legal process, not a data-entry job. Our founder is a licensed attorney with a CUPL Master's in IP Law. When your application hits a snag — and many do — you want someone who can write a persuasive legal argument, not someone who just checked boxes on a form. We've spent 15 years doing this. 2,000+ clients. 70% referral rate. Those numbers are verifiable.
Should I use the Madrid System?
It depends on your market plan. Madrid makes sense if you need protection in three or more member countries — one application, one set of fees. But if you're only selling into the US, filing directly with the USPTO is usually faster. We'll map out the most efficient route based on where you actually sell, not a one-size-fits-all recommendation.
Someone already registered my brand name. Now what?
Don't panic — but act fast. Your options depend on the country and how far the registration has progressed. If it's still in the opposition window, you can challenge it. If it's already registered, cancellation or invalidation may be possible. Sometimes a negotiated transfer is the quickest fix. We handle all of these scenarios regularly — start by getting in touch.