You handle the selling.
We handle the protecting.
ChanYond is a Shenzhen-based IP agency purpose-built for cross-border sellers.
Our founder earned a Master's in IP Law from China University of Political Science and Law and holds China's National Legal Professional Qualification.
For 15 years we've done one thing: make sure your brand rights are airtight.
USPTO, EUIPO, UKIPO, JPO — Amazon Brand Registry or your own standalone site — we cover every channel.
2000+ cross-border businesses trust us to handle their trademark registration and IP protection.
CHANYOND
IP AGENCY
ChanYond — Cross-Border IP, Built for E-Commerce
ChanYond (Shenzhen) Intellectual Property Management Co., Ltd. is a specialist IP agency focused on cross-border e-commerce trademark registration and brand protection. Founded in 2016 and headquartered in Longhua, Shenzhen. Registered with the China National Intellectual Property Administration (CNIPA) and a member of the China Trademark Association.
- Founder Credentials
- Master's in IP Law, China University of Political Science and Law. Holder of China's National Legal Professional Qualification. 15+ years in intellectual property.
- US Trademark Track Record
- 95%+ approval rate (Jan 2023 – Dec 2025: USPTO registrations granted ÷ total applications filed; 2000+ cases sampled).
- Clients We Serve
- 2000+ cross-border e-commerce businesses — from startups to publicly listed companies. 70% of new clients come from referrals.
- Trademark Registration
- US, EU, UK, Japan & 20+ countries. Madrid International Trademark filings. Pre-filing search and similarity analysis included.
- IP Services
- Office Action responses. Trademark opposition & invalidation. Design patent applications. Amazon Brand Registry assistance.
- Our Commitment
- Free pre-filing search. Filing within 48 hours. Professional OA responses. Renewal reminders. Every certificate verifiable online.
"I've spent 15 years in IP. I've watched too many sellers lose their listings overnight because of a single complaint.
Getting your brand legally protected is the most valuable insurance a business owner can buy."
Brand Protection, Built Around Cross-Border Selling
From a single trademark to a full brand-defense strategy — covering every major e-commerce market
No Trademark? You're Selling Unprotected.
Three risks that are threatening your listings — right now
Brand Hijacking — Your Listings, Gone Overnight
Your listing is doing 500 orders a day. Then a single complaint takes it down — because you never registered the trademark, but someone else did, and now they're filing against you. Over 500,000 Chinese seller listings are taken down this way every year.
No Trademark = No Brand Rights
Without Brand Registry, you don't get A+ Content, Brand Store, Brand Analytics, or Vine. Your competitors have all of them. Brand-registered sellers see 28% higher conversion rates, on average.
Hijackers Steal Your Sales — and You Can't Stop Them
Hijackers piggyback on your listing, siphoning off your traffic and orders. With a registered trademark and Brand Registry, you report them and they're gone within 24 hours. Without it? You just watch your sales drain away.
Why 2000+ Sellers Choose Us
Rigorous Pre-Filing Search
Free, in-depth trademark search before you commit. We give you an honest risk assessment — not just a similarity check, but a full legal evaluation of registrability.
Genuine Legal Expertise
The founder holds a CUPL Master's in IP Law and China's National Bar Qualification. Complex cases get personal scrutiny — this is legal-grade work, not an assembly line.
Global Law-Firm Network
Direct relationships with USPTO, EUIPO, UKIPO, JPO, WIPO, and 100+ overseas law firms. Professional-grade OA responses in every jurisdiction we cover.
Laser-Focused on E-Commerce
90% of our clients are cross-border sellers. We know exactly what Amazon Brand Registry demands, which trademark TikTok Shop requires, and how marketplace vs. DTC strategies differ. 15 years, one craft.
Every Major Cross-Border E-Commerce Market
Direct relationships with six major IP offices worldwide
Brand Protection You Can Count On
Free Pre-Filing Search
We search first, you decide second. High-risk marks get honest advice, not a hard sell.
48-Hour Filing
Your application goes out within 48 hours of signing. Milestone updates — proactive, not reactive.
Full Transparency
Real-time status tracking. You'll know where your application stands at every stage.
Renewal & Monitoring
Six-month advance renewal alerts. Ongoing monitoring for potential infringement.
Officially Verifiable
Every registration can be verified directly on the official database — USPTO, EUIPO, you name it.
Inside ChanYond
IP Knowledge & Practical Guides
Cross-border IP news, analysis, and how-to articles
China Trademark Registration: A Complete Guide
Step-by-step walkthrough — from trademark search and filing to examination and publication.
Madrid System Pitfalls & Nice 13th Edition Breakdown
Key takeaways from WIPO training — Madrid System traps to avoid and Nice Classification 13th edition changes.
Vietnam Trademark Update 2026
Faster examination timelines, stronger enforcement — what the new Vietnam regulations mean for your brand.
APEC 2026: A New Era for Asia-Pacific IP
How the latest APEC framework developments are reshaping cross-border trademark registration and enforcement.
Meta-Manus: An IP Compliance Case Study
Domestic R&D meets overseas M&A — lessons from the Meta-Manus deal on cross-border IP compliance.
TRO Schedule A: When You Don't Even Know Who's Suing You
Your account is frozen and you don't know the plaintiff. How to investigate and fight back against anonymous TRO Schedule A cases.
Frequently Asked Questions
What cross-border sellers ask us most about trademarks
Is your 95%+ US approval rate real?
Yes. That figure comes from actual data — January 2023 through December 2025: USPTO registrations granted divided by total applications filed, across a sample of 2000+ cases. The secret? We do a rigorous free search before you commit, and we're honest when a mark is high-risk. We'd rather adjust the strategy than push a weak application through.
Why should I choose ChanYond over a cheaper filing service?
Our founder holds a CUPL Master's in IP Law and China's National Bar Qualification. We've spent 15 years focused exclusively on IP. 90% of our clients are cross-border sellers. We maintain a 95%+ US approval rate. 2000+ businesses served. 70% referral rate. All of this is verifiable — we encourage you to check.
Is the Madrid System right for me?
Madrid works well if you need trademarks in three or more countries — one application can designate multiple member states. But if you're only selling into the US, filing directly with the USPTO is usually faster. We'll help you figure out the most efficient route based on your actual market plan, not a cookie-cutter recommendation.
Someone registered my trademark. What can I do?
It depends on the country and how far along the registration is. If it's still in the opposition window, you can file an opposition. If it's already registered, you may be able to seek invalidation. A negotiated transfer is sometimes the fastest path. ChanYond has extensive experience with overseas enforcement across all of these scenarios.